December 2014 Newsletter
Great Video Ideas
So you want to do a video for your website, but you are not sure what your video should be, right? Starting out can be difficult, so the best thing to do is something simple, something easy, and something affordable. Here's an idea... tell your audience who you are, why you do what you do, and how you would love to help them accomplish their goals.
A simple, About Us video is a great way to start using video in your marketing efforts. Create a simple message geared to your customers and get in front of the camera and tell them about you and how you can be of help. Most importantly, call them to action at the end of the video. Here's a simple About Us video we did for Colman Electric...
Of course, there's many different types of videos you can produce to help promote your business. Need help brainstorming ideas for your next video? Take a look at this article on Brainshark.
Best Holiday Videos
Despite the stresses, most people love the holiday season and nothing shows the spirit better than a heart warming video. There's so many good reasons to do a video, from marketing your goods and services, to fundraising for a good cause, or to just show love and appreciation to employees and customers. Every year there some amazing videos produced and posted on Youtube for all to see, and the reasons are just as varied as the people and companies that create them. Check out this list of Youtube's Top 10 Holiday Videos for 2013. Last year's winner, WestJet Christmas Miracle, is simply an amazing way to show customer and employee appreciation. Most small businesses can't go to that extent, but it does plant some ideas. For just shear fun, check out the most popular holiday video of all time, Christmas Food Court Flash Mob with nearly 45 million views to date!
Worthy cause videos are a good thing too! Earlier this year, HBSU did a video to help promote the 10th
Annual Ugly Sweater Party held every year to raise funds for the Make A Wish NH Foundation.
Check out the Video Here. This is an awesome event, with more than 1000 people attending last year, and is held at the Derryfield Restaurant in Manchester NH on Sat. December 20th. If you'd like to help support the cause, which grants wishes to very ill children, you can Get Your Tickets Here on Eventbrite. Hope to see you there. Merry Christmas and Happy to Year!
December is Impaired Driving
Prevention Month and
AIDS Awareness Month
National Impaired Driving Prevention Month focuses on both drunk driving and the growing problem of drugged driving. Drugged driving has been overlooked for a number of years, but research shows it may be responsible for more than 20 percent of car crashes. December is especially risky, since there are so many holiday parties with people driving when they shouldn't be. The month is sponsored by SADD, a student group based in Marlborough, MA. If you'd like tosupport them, go their website here http://SADD.Org
December is also AIDS Awareness Month, and though treatment and prevention have come a long way, there's a great need for help. One great organization is Keep A Child Alive, co-founded by performing artist, Alicia Keys and longtime activist, Leigh Blake. Watch this Video to learn more. Check out the website at http://KeepAChildAlive.Org
Networking Events in December
Boston Man Up Shop African Modern Hometown Business Alliance Mind Body Soul Expo
Wednesday, December 10, 2014 Friday, December 12, 2014
5:00 pm to 9:00 pm 4:00 to 8:00 pm
Scotch and Soda Best Western Plus Wynwood Hotel
352 Newbury St. 580 US Highway 1 Bypass
Boston, MA 02115 Portsmouth, NH
Greater Boston Referral Networking Breakfast Business Minds
Wednesday, December 17, 2014 Wednesday, December 17, 2014
6:00 pm to 9:00 p.m. 8:00 a.m. to 9:00 a.m.
Half Door Bar and Restaurant Bickford's Restaurant
1516 Hancock St. Montvale Ave.
Quincy, MA 02169 Woburn, MA 01801
Holiday Networking Event W/MPN Boston Network After Work
Thursday, December 18, 2014 Tuesday, December 9, 2014
6:00 pm to 9:00 pm 6:00 pm to 9:00 pm
The Vault North Star
105 Water St. 222 Friend St.
Boston, MA 02109 Boston, MA 02109
NorthShore Business Association Greater Boston Referral Network - Seaport
Monday, December 8, 2014 Monday, December 22, 2014
6:00 pm to 9:00 pm 6:00 pm to 9:00 pm
Stonewood Tavern Westin Waterfront Hotel
139 Lynnfield St. 425 Summer St.
Peabody, MA 01960 Boston, MA 02210
Video Tips For You
If you are going to write a video script, keep your script short and succinct. I always go by the rule of 3... Tell the target audience what they will see and hear, show and tell them, then tell them again
what you showed them. This helps reinforce your message.
If it is a commercial, make sure you deliver a compelling message that delivers the desired results. Grab their attention right away, then call them to action! Scripts usually go through multiple revisions, but once it is finalized, you can schedule your talent and shooting dates. Be sure to check out your location ahead of time, for lighting, spacing, sound quality, and access to electricity.
Our Latest Video
Check out our latest video on Youtube. It's an About Us video for KC Visuals/HBSU to go on our new website, which is currently under construction. Hope you Like it.
