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3 Steps to Improving Your Video Marketing

HBSU/KC Visuals has been providing video marketing solutions since 1988.  We can help you identify your customers, show you where they hang out, and improve their experience with your brand.

The first and most important step in any marketing campaign is to identify and define who your prospective customers are.  Who needs your product and service?  Why do they need it?  What is their age and demographics?  What do they do?  Where do they work?  What makes them tick?                                                                                    

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Once you know who your audience is, the next step is to figure out where they hang out on line so you can reach out to them and share your brand with them.    Do they hang out on LinkedIn?  Facebook?   Instagram?  Twitter?  What do they read?  What do they watch?   Join their groups, hang out where they hang out, and share important content with them, comment on, and reshare their posts.  Get noticed without selling them anything.

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Once you've established your presence and your brand, find out more about your prospects.   Where do their problems lie?  What causes them pain?  Then share videos with them, showing some of your solutions.   Get them interested in trying what you have to offer.  Use optin forms to acquire their name and email address, so you can nurture them further in to your marketing funnel.   Solve some of their problems and ease some of their pain, they will try out what you have to offer.   If you make them happy, they will keep trying your stuff, if they really like your stuff, they will become customers, and then raving fans that evangalize and share your videos and solutions with their peers.   That's video marketing nirvana!

To learn more about video marketing and how it can help your business, please click the link below.


Click Here to Learn More About Video Marketing















About the author

Owner and Producer at Home & Business Services Unlimited

Michael Connell

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Latest Blog Posts

  • Dear Michael,   Thank you so much for filming our wedding, especially last minute!   We are so excited to see the final product.  We really appreciate everything you have done so we can relive our wedding for years to come!   Thank you again, Tyler and Kayla.   P.S.  Thanks for going above + beyond!
    Kayla and Tyler – Wedding Couple
  • "Hi Michael,
    Just wanted to reach out and thank you for videoing our daughter's wedding in VT last Saturday!
    And thank you for being so unstoppable when your car broke down!
    We hope you were able to get to your next wedding and also resolve your car issues with the same unstoppability!
    Thanks again for persevering and making the wedding video possible!!"
    Lynn P.
    Lynn P. – Wedding Mom
  • "I am extremely pleased with the videography work of Michael Connell at HBSU.  I contacted him just a few days before performing in a live symphonic concert at Boston's Wilbur Theater, hoping to find someone to film the show.  He was very quick to respond and not only captured excellent HD footage from multiple angles, but also took care of recording audio directly into the live mixing board - something I hadn't even thought of!  He was a professional in every sense of the word, and I wouldn't hesitate to use his services again."
    Best, Jillian
    Jillian Aversa – Vocalist – Video Games Live
  • Thank you for all  your help here in DS the week of January 12!  You have gone above & beyond to help make the event a great one!  It was chaotic, and you helped us keep it under control.  Thanks for everything, Scott & Marie
    Marie-Helene and Scott | Dassault Systemes
  • I was initially overwhelmed with the project of scheduling and shooting videos of 16 of our doctors and providers. But working with Mike was extremely easy--his flexibility and low-key professionalism made the entire project come together easily over 4 separate shooting days. He put the subjects at ease which allowed them to talk easily about their passion for medicine. I am happy to have found such a great resource for future video projects.
    Susan C.
  • Easy set up and cordination. The quality of the video was excellent and the finished product was handed over in a short turn around! Would use his expertise again and would definitely recommend his services.
    Mark H.