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Are People Watching Your Videos?

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HBSU is proud to say we have our first ever published book, called "Video Marketing Made Easy", and it is available now Amazon.com.   This is the first in a series of books we will produce to help you create your own great videos and video marketing campaigns.   
  Video Marketing Made Easy Book.jpg   Click the book and get your copy now on Amazon Kindle.

Recent reports show Facebook has over 2 billion registered members in their online community.  This is a staggering number and whets the appetite of marketers and advertisers everywhere.  Are you posting your videos on facebook?  Are people watching your videos?  Stats show that 64% of all facebook users last month say watching a video impacted their decision to make a purchase.  So if they aren't, you want to get people to watch your videos!

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More and more people everyday are watching videos on their cell phone or wireless device... up to 84 percent now.  So optimizing your videos for mobile devices is key.  Much to my dismay, this means making square and/or vertical videos to cater to the vertical preference most cellphone users have for watching video.  Silence is golden... 39 percent of viewers are more like to finish the video if it has subtitles, since they are likely at work and can't crank the sound.   67 percent of all marketers are now including text in their videos or using the subtitle feature in facebook.


Facebook and Youtube are still the most popular platforms for placing videos, but Instagram, Twitter and Snapchat are all gaining ground.  Pre-recorded videos are still getting the most views, but Facebook Live and Youtube's new live feature have grabbed 48 percent of the online viewers.   Viewers will Like behind the scenes videos, and will Share educational videos.  However, viewers will both Like and Share videos that are funny or emotional in nature.   So use humor and appeal to your audience emotions in order to gain their attention and engage them with your brand.

For more great Video Marketing Stats, check out this Infographic on Animoto.

If you aren't currently using video to tell your story, you really do need to start now.  Experts like Gary Vaynerchuk, internet marketing guru, guarantee you won't survive online if you aren't using video.  Our book will help you get started, and guide you all the way through, so download the book today.  Click on the picture to order on Amazon.  It's just $2.99.


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If you'd like Video Coaching to help you through the process of creating your videos, Mike Connell is available to help you every step of the way.   Click the picture or button below to learn more about the book and our new Video Coaching service.

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 Video Marketing Made Easy is loaded with tips that will help you improve your videos and create effective marketing campaigns.  If you'd like additional help and consultation, learn about Video Coaching from HBSU.  Learn more by clicking the button below.

Click to Learn More About  Video Coaching from HBSU








About the author

Owner and Producer at Home & Business Services Unlimited

Michael Connell

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  • Dear Michael,   Thank you so much for filming our wedding, especially last minute!   We are so excited to see the final product.  We really appreciate everything you have done so we can relive our wedding for years to come!   Thank you again, Tyler and Kayla.   P.S.  Thanks for going above + beyond!
    Kayla and Tyler – Wedding Couple
  • "Hi Michael,
    Just wanted to reach out and thank you for videoing our daughter's wedding in VT last Saturday!
    And thank you for being so unstoppable when your car broke down!
    We hope you were able to get to your next wedding and also resolve your car issues with the same unstoppability!
    Thanks again for persevering and making the wedding video possible!!"
    Lynn P.
    Lynn P. – Wedding Mom
  • "I am extremely pleased with the videography work of Michael Connell at HBSU.  I contacted him just a few days before performing in a live symphonic concert at Boston's Wilbur Theater, hoping to find someone to film the show.  He was very quick to respond and not only captured excellent HD footage from multiple angles, but also took care of recording audio directly into the live mixing board - something I hadn't even thought of!  He was a professional in every sense of the word, and I wouldn't hesitate to use his services again."
    Best, Jillian
    Jillian Aversa – Vocalist – Video Games Live
  • Thank you for all  your help here in DS the week of January 12!  You have gone above & beyond to help make the event a great one!  It was chaotic, and you helped us keep it under control.  Thanks for everything, Scott & Marie
    Marie-Helene and Scott | Dassault Systemes
  • I was initially overwhelmed with the project of scheduling and shooting videos of 16 of our doctors and providers. But working with Mike was extremely easy--his flexibility and low-key professionalism made the entire project come together easily over 4 separate shooting days. He put the subjects at ease which allowed them to talk easily about their passion for medicine. I am happy to have found such a great resource for future video projects.
    Susan C.
  • Easy set up and cordination. The quality of the video was excellent and the finished product was handed over in a short turn around! Would use his expertise again and would definitely recommend his services.
    Mark H.