HBSU Blogs

Two Simple Ways to Tell Your Story This Year

KC Visuals 6.jpg
2017 will be another big year for Video Marketing.  If you aren't telling your story using video, you should be.   Jump on the bandwagon early this new year and ride the video wave to better returns on your marketing efforts.

 

Interviews

Your videos don't have to be complicated.  Interviews are a simple, easy way to deliver your branding message to your audience.  Have someone interview you and record it on video.  Be sure to use a lavalier microphone for quality sound and avoid bright or distracting backgrounds.  The questions should be open-ended, not yes or no questions, and designed to tell your story to the audience.  Here's several questions that you could use...

Tell me about your business and why I should work with you?

How do you help your customers achieve their goals?

What differentiates your company from the competition?

Tell us a story of how you helped your customer succeed?

How does someone get in touch with you?  (call to action)

You could use each answer as a separate video, or edit your best statements down into one cover-all video.  It's up to you how to use the videos.  Here's a sample one question video from Paul Ognibene, CEO, Urban Spaces in Cambridge, MA....

 

 

Urban Spaces did a series of questions with the CEO, and released separate videos for each question, over a period of weeks.  Notice Paul  didn't talk directly to the camera.  This is a great technique to use if you are uncomfortable talking directly to the camera, and helps avoid the eyes shifting back and forth.  The camera just kinda eavesdrops on the interview.

Testimonials

Customer testimonials are a powerful marketing tool.  People love positive reviews on a business they are considering, so ask your happiest customers if they will give you a positive review on video.  Most will say yes, since it also gives them some free exposure as well.  Ask them several simple questions like these...

How did our business help your business?

What did we do for your business and how did it help?

Tell us about your experience working with us?

What would you say to another business owner that is considering working with us? (recommendation)

Here is a customer testimonial that Greg Nanigian, CEO of GNA Training in Braintree, MA, did for my video business...

 

 

This was an edited video, using a series of answers Greg gave me, blended in to one video.  I could have easily produced several different videos from his responses, but decided to go with the one video.   There's no set rules, you can use these videos in whatever fashion best works for your business.

 

Why Video Marketing?

There's several vital reasons why you need video.   First, it gives you an organic boost in search engine rankings.   Google smiles on video... since it owns Youtube and the longer people stay on your page, means you must have good content, which gives you another organic boost in the rankings.   Second, people love to watch video on Facebook, Youtube, Twitter, LinkedIn and many other social media outlets.   It's easier than reading and more entertaining.  Third, video will attract, engage, entertain, and inform your audience, which will lead to opt-ins and ultimately, sales conversion.  Video Marketing is a must do for you in 2017.   Learn more by clicking the button below.

 

Why Video Marketing?


Looking to do your own videos?   I am working on a book called, "Video Marketing Made Easy", which I hope to publish early in 2017.  In the meantime, download our "Free Video Tips" report by clicking the button.

 

Download Free Video Tips  

 

About the author

Owner and Producer at Home & Business Services Unlimited

Michael Connell

HBSU Newsletter

Sign up to receive updates about video tips, video ideas and networking events.

Latest Blog Posts

  • Dear Michael,   Thank you so much for filming our wedding, especially last minute!   We are so excited to see the final product.  We really appreciate everything you have done so we can relive our wedding for years to come!   Thank you again, Tyler and Kayla.   P.S.  Thanks for going above + beyond!
    Kayla and Tyler – Wedding Couple
  • "Hi Michael,
    Just wanted to reach out and thank you for videoing our daughter's wedding in VT last Saturday!
    And thank you for being so unstoppable when your car broke down!
    We hope you were able to get to your next wedding and also resolve your car issues with the same unstoppability!
    Thanks again for persevering and making the wedding video possible!!"
    Lynn P.
    Lynn P. – Wedding Mom
  • "I am extremely pleased with the videography work of Michael Connell at HBSU.  I contacted him just a few days before performing in a live symphonic concert at Boston's Wilbur Theater, hoping to find someone to film the show.  He was very quick to respond and not only captured excellent HD footage from multiple angles, but also took care of recording audio directly into the live mixing board - something I hadn't even thought of!  He was a professional in every sense of the word, and I wouldn't hesitate to use his services again."
    Best, Jillian
    Jillian Aversa – Vocalist – Video Games Live
  • Thank you for all  your help here in DS the week of January 12!  You have gone above & beyond to help make the event a great one!  It was chaotic, and you helped us keep it under control.  Thanks for everything, Scott & Marie
    Marie-Helene and Scott | Dassault Systemes
  • I was initially overwhelmed with the project of scheduling and shooting videos of 16 of our doctors and providers. But working with Mike was extremely easy--his flexibility and low-key professionalism made the entire project come together easily over 4 separate shooting days. He put the subjects at ease which allowed them to talk easily about their passion for medicine. I am happy to have found such a great resource for future video projects.
    Susan C.
  • Easy set up and cordination. The quality of the video was excellent and the finished product was handed over in a short turn around! Would use his expertise again and would definitely recommend his services.
    Mark H.