Interviews
Your videos don't have to be complicated. Interviews are a simple, easy way to deliver your branding message to your audience. Have someone interview you and record it on video. Be sure to use a lavalier microphone for quality sound and avoid bright or distracting backgrounds. The questions should be open-ended, not yes or no questions, and designed to tell your story to the audience. Here's several questions that you could use...
Tell me about your business and why I should work with you?
How do you help your customers achieve their goals?
What differentiates your company from the competition?
Tell us a story of how you helped your customer succeed?
How does someone get in touch with you? (call to action)
You could use each answer as a separate video, or edit your best statements down into one cover-all video. It's up to you how to use the videos. Here's a sample one question video from Paul Ognibene, CEO, Urban Spaces in Cambridge, MA....
Urban Spaces did a series of questions with the CEO, and released separate videos for each question, over a period of weeks. Notice Paul didn't talk directly to the camera. This is a great technique to use if you are uncomfortable talking directly to the camera, and helps avoid the eyes shifting back and forth. The camera just kinda eavesdrops on the interview.
Testimonials
Customer testimonials are a powerful marketing tool. People love positive reviews on a business they are considering, so ask your happiest customers if they will give you a positive review on video. Most will say yes, since it also gives them some free exposure as well. Ask them several simple questions like these...
How did our business help your business?
What did we do for your business and how did it help?
Tell us about your experience working with us?
What would you say to another business owner that is considering working with us? (recommendation)
Here is a customer testimonial that Greg Nanigian, CEO of GNA Training in Braintree, MA, did for my video business...
This was an edited video, using a series of answers Greg gave me, blended in to one video. I could have easily produced several different videos from his responses, but decided to go with the one video. There's no set rules, you can use these videos in whatever fashion best works for your business.
Why Video Marketing?
There's several vital reasons why you need video. First, it gives you an organic boost in search engine rankings. Google smiles on video... since it owns Youtube and the longer people stay on your page, means you must have good content, which gives you another organic boost in the rankings. Second, people love to watch video on Facebook, Youtube, Twitter, LinkedIn and many other social media outlets. It's easier than reading and more entertaining. Third, video will attract, engage, entertain, and inform your audience, which will lead to opt-ins and ultimately, sales conversion. Video Marketing is a must do for you in 2017. Learn more by clicking the button below.
Looking to do your own videos? I am working on a book called, "Video Marketing Made Easy", which I hope to publish early in 2017. In the meantime, download our "Free Video Tips" report by clicking the button.
