HBSU Blogs

Video Marketing Made Easy

KC Visuals 7.jpg

HBSU is proud to say we have our first ever published book, called "Video Marketing Made Easy", and it is available now Amazon.com.   This is the first in a series of books we will produce to help you create your own great videos and video marketing campaigns.   
  Video Marketing Made Easy Book.jpg   Click the book and get your copy now on Amazon Kindle.

 Video Marketing has become a buzzword. You want to use video to tell your story online but you can't really afford it right now. So what do you do? You start shooting your own videos and creating your own video marketing campaigns, using this book to guide you every step of the way. Video Marketing Made Easy will help you acquire affordable equipment to make your videos polished and professional. It will help you plan for every phase, pre-production, production, editing, and posting your videos. - excerpt from "Video Marketing Made Easy"

Our mission here at HBSU and KC Visuals Unlimited is to help you tell your story and enhance your brand online using video.  We understand that not every small business or independent professional has the budget to afford professionally produced videos for their website and social media site.  However, we still encourage you to post videos that you create yourself, so why not make them as good as you can get them?   With a few simple steps and some inexpensive equipment and software, you can create your own great videos.   The book is very easy reading and designed to guide you through the process of planning, creating, and posting your videos for maximum impact.

 Business team having video conference with another business team in office.jpeg

Video Marketing is vital to most small businesses right now, and for many reasons.   Search Engine Optimization is one of the main reasons for doing video, because it gives you an organic boost in rankings.  Why?  Mostly because Google owns the second largest search engine next to itself, called Youtube.   So the search engines spiders that craw throught websites smile when they find video.  SEO also looks at time spent on websites, so if you have a compelling message you can deliver via video, it keeps your audience on your site, giving you another organic boost.   People don't want to read as much anymore.  They want to watch video and learn about you quickly, while being entertained, engaged, and informed.

Happy woman online on a laptop computer.jpeg

Planning may be one of the most overlooked steps in the video production process.  Each video you do should have a specific intent and call to action.  Before you ever shoot your video, you should identify who your audience is and then analyze the audience.  Who are they?  Where are they?  What do they do?  What is theiir problem or what is causing their pain?  How can you help solve the problem or relieve the pain.   Once you know who your audience is, you then establish objectives for your video.   What should the audience learn or do after watching your video?  What is the appropriate call to action?   Remember, most landing page videos should only be 60 to 90 seconds, so you don't want too much in each video.  Solve one problem or raise one question, so they are eager to see the next video in your video marketing campaign.

If you aren't currently using video to tell your story, you really do need to start now.  Experts like Gary Vaynerchuk, internet marketing guru, guarantee you won't survive online if you aren't using video.  Our book will help you get started, and guide you all the way through, so download the book today.  Click on the picture to order on Amazon.  It's just $2.99.


Video Marketing Made Easy Book.jpg

If you'd like Video Coaching to help you through the process of creating your videos, Mike Connell is available to help you every step of the way.   Click the picture or button below to learn more about the book and our new Video Coaching service.

 Smiling young girl making selfie photo on smartphone over gray background.jpeg


 Video Marketing Made Easy is loaded with tips that will help you improve your videos and create effective marketing campaigns.  If you'd like additional help and consultation, learn about Video Coaching from HBSU.  Learn more by clicking the button below.

Click to Learn More About  Video Coaching from HBSU








About the author

Owner and Producer at Home & Business Services Unlimited

Michael Connell

HBSU Newsletter

Sign up to receive updates about video tips, video ideas and networking events.

Latest Blog Posts

  • Dear Michael,   Thank you so much for filming our wedding, especially last minute!   We are so excited to see the final product.  We really appreciate everything you have done so we can relive our wedding for years to come!   Thank you again, Tyler and Kayla.   P.S.  Thanks for going above + beyond!
    Kayla and Tyler – Wedding Couple
  • "Hi Michael,
    Just wanted to reach out and thank you for videoing our daughter's wedding in VT last Saturday!
    And thank you for being so unstoppable when your car broke down!
    We hope you were able to get to your next wedding and also resolve your car issues with the same unstoppability!
    Thanks again for persevering and making the wedding video possible!!"
    Lynn P.
    Lynn P. – Wedding Mom
  • "I am extremely pleased with the videography work of Michael Connell at HBSU.  I contacted him just a few days before performing in a live symphonic concert at Boston's Wilbur Theater, hoping to find someone to film the show.  He was very quick to respond and not only captured excellent HD footage from multiple angles, but also took care of recording audio directly into the live mixing board - something I hadn't even thought of!  He was a professional in every sense of the word, and I wouldn't hesitate to use his services again."
    Best, Jillian
    Jillian Aversa – Vocalist – Video Games Live
  • Thank you for all  your help here in DS the week of January 12!  You have gone above & beyond to help make the event a great one!  It was chaotic, and you helped us keep it under control.  Thanks for everything, Scott & Marie
    Marie-Helene and Scott | Dassault Systemes
  • I was initially overwhelmed with the project of scheduling and shooting videos of 16 of our doctors and providers. But working with Mike was extremely easy--his flexibility and low-key professionalism made the entire project come together easily over 4 separate shooting days. He put the subjects at ease which allowed them to talk easily about their passion for medicine. I am happy to have found such a great resource for future video projects.
    Susan C.
  • Easy set up and cordination. The quality of the video was excellent and the finished product was handed over in a short turn around! Would use his expertise again and would definitely recommend his services.
    Mark H.