--- title: Video Marketing On Your Own description: Video Marketing, Better Videos, The Second My Life Changed Forever, Clear Objectives, Call to Action image: https://info.kcvisualsunlimited.com/hubfs/blog-files/kc-logo1a.png --- - 978-640-1900 - michael@kcvisualsunlimited.com - [a](https://www.facebook.com/pages/KC-Visuals-Unlimited-Inc/467468743285520) - [b](https://twitter.com/MichaelisHBSU) - 978-640-1900 - michael@kcvisualsunlimited.com - [b](https://twitter.com/MichaelisHBSU) - [a](https://www.facebook.com/pages/KC-Visuals-Unlimited-Inc/467468743285520) [![KC Visuals Unlimited](https://info.kcvisualsunlimited.com/hs-fs/hubfs/HBSU-Feb2016-Images/logo9.jpg?width=210&height=45&name=logo9.jpg)](http://kcvisualsunlimited.com/) [![KC Visuals Unlimited](https://info.kcvisualsunlimited.com/hs-fs/hubfs/HBSU-Feb2016-Images/logo9-small.jpg?width=105&height=23&name=logo9-small.jpg)](http://kcvisualsunlimited.com/) - [Home](http://kcvisualsunlimited.com/) - [About](http://kcvisualsunlimited.com/about/) - [Services](http://kcvisualsunlimited.com/services/) - [Premium Services](http://kcvisualsunlimited.com/premium-services/) - [Shop](http://www.shop.kcvisualsunlimited.com/) - [Blog](https://info.kcvisualsunlimited.com/blog) - [Contact](http://kcvisualsunlimited.com/contact-us/) - [VSLs](http://kcvisualsunlimited.com/vsls/) # HBSU Blogs - [Home](http://kcvisualsunlimited.com/) - HBSU Blogs # Video Marketing On Your Own - [Home](http://kcvisualsunlimited.com/) - [Blogging](https://info.kcvisualsunlimited.com/blog/topic/blogging-blog) ![kc-logo1.png](https://info.kcvisualsunlimited.com/hs-fs/hubfs/kc-logo1.png?width=640&name=kc-logo1.png "kc-logo1.png") **On June 22, 2016, Mike Connell delivered a short presentation on Video Marketing to the monthly gathering of the Boston Business Network.  Here's some highlights from that session (recorded by his niece, Bridget, Emerson College Class of 2020).** --- **Why Video Marketing?** Are you using video to market your video online, in social media, and through email campaigns?  If you aren't, you should be!   Don't just take my word for it, listen to internet marketing guru Gary Vaynerchuk.  Gary says, ***"If you aren't using video to market your business, you won't be in business very long"***     There's several vital reasons why you need video.   First, it gives you an **organic boost** in search engine rankings.   Google smiles on video... since it owns Youtube.   Second, people love to watch video on [Facebook](https://www.facebook.com/KC-Visuals-Unlimited-Inc-467468743285520/), [Youtube](https://www.youtube.com/watch?v=Db0PZIjaqgk&index=29&list=PLyIWVk5R6A2q0U4V5qUbtaKtqzIqSdQth), [Twitter](https://info.kcvisualsunlimited.com/blog/@MichaelisHBSU), [LinkedIn](http://Linkedin.com/MichaelisHBSU)and many other social media outlets.   It's easier than reading and more entertaining.  Third, video will attract, engage, entertain, and inform your audience, which will lead to opt-ins and ultimately, sales conversion. If you are making videos yourself, or thinking about doing them yourselves, here's a few tips to help you in the process... --- ## 1. Your Website Has to be Mobile Ready More than 50 percent of your audience is already looking at your website and social media outlets on mobile devices, and that number is going to continue to grow.  So it is vital that your website is responsive in nature, meaning it will adjust and size itself automatically to whatever device is accessing it...      If you need help getting your website mobile ready, or "responsive", contact us at [michael@kcvisualsunlimited.com](mailto:michael@kcvisualsunlimited.com) or go to [HBSU Web Solutions](http://w.mawebcenters.com/hbsu) and schedule a free demo. --- ## 2:  Facts Tell... Stories Sell That old addage still holds true today.   People love hearing stories, not just reading facts.   Your videos should tell the audience a story about you and your business that resonates with them.  I have been telling stories with a camera since I was a kid. Here's more about [***"The Second that Changed My Life Forever"***](http://www.amazon.com/dp/0692709118)      So tell a story in your next video, and use appropriate images to reinforce what you are saying.  ---   ##  3:  Some Tips to Make Better Videos ### There's many ways to make videos, and some simple ways to make them better.   *Here's some video tips you can use right away to improve the quality of your own video. Watch this short video "Make Better Videos" for more insight.* **Video Tips** - Pay attention to framing your pictures properly Fill the frame, eliminate too much head room.  Lead speakers with more room in the direction they speak.  Video is an intimate medium, so the more close-ups, the better your videos will be. - Use microphone(s) for better quality sound Avoid on-camera mics whenever possible, but use them as a back-up where necessary.Use clip-on lavalier mics or hand-held mics for interviews and testimonials. - Shoot in a bright room or outdoors or use lights                                                                                          When you have control of the situation, shoot where there is plenty of light so the pictures are more pleasing and the colors are richer.                                                                                        - Avoid Back-Lighting at all costs                                                                                                                   Don't shoot with windows or bright backgrounds behind your subject, it will make the camera iris shutdown and your picture go dark.  Lighting should fall mostly on the front of your subject so faces are clear and colorful.                                                                                                                                         --- ##  4:  Set Clear Objectives and CTA's Before you shoot any video, you should establish a clear and attainable objective(s) for your videos.   What is it you want the audience to do after watching this video?  Write your objectives down with action oriented words.  Here's a sample objective.   ***"After watching this video, the audience will be able to identify our brand, HBSU, by name or logo, and will opt-in to our company newsletter, filling out the landing page form".*** We use [HubSpot](http://jfrattiane@hubspot.com) for our inbound marketing plans, so making landing pages with Calls to Action is easy.   Your emails, website, landing pages, and social media videos should all have clearly marked Call-to-Action buttons where possible.   If you don't have this capability yet, use titles in your video to spell out your contact information, be it company name and address, email address, and/or phone number(s) to call.   --- **That's it .  4 key aspects of planning and shooting great marketing videos on your own.  If you need any assistance, be sure to contact us here at HBSU.   We are always ready to help.  michael@kcvisualsunlimted.com** Click the button below for a free report with helpful tips to create videos by yourself.   [![Download Free Video Tips](https://no-cache.hubspot.com/cta/default/1977911/79e06a3c-6be1-4245-b9c6-d4dc21fef9e3.png)](https://cta-redirect.hubspot.com/cta/redirect/1977911/79e06a3c-6be1-4245-b9c6-d4dc21fef9e3)     [August 01, 2016](https://info.kcvisualsunlimited.com/blog/author/michael-connell) [by Michael Connell](https://info.kcvisualsunlimited.com/blog/author/michael-connell) [Blogging](https://info.kcvisualsunlimited.com/blog/topic/blogging-blog) [Leave a comment](https://info.kcvisualsunlimited.com/blog/video-marketing-on-your-own#comments-listing) ### About the author Owner and Producer at Home & Business Services Unlimited [4K: Kody's Kold Kangen Korner - 1](https://info.kcvisualsunlimited.com/blog/4k-kodys-kold-kangen-korner) [4K: Kody's Kold Kangen Korner - 2 - What do you drink?](https://info.kcvisualsunlimited.com/blog/4k-kodys-what-do-you-drink) ### HBSU Newsletter ###### Sign up to receive updates about video tips, video ideas and networking events. ### Latest Blog Posts - Dear Michael,   Thank you so much for filming our wedding, especially last minute!   We are so excited to see the final product.  We really appreciate everything you have done so we can relive our wedding for years to come!   Thank you again, Tyler and Kayla.   P.S.  Thanks for going above + beyond! Kayla and Tyler – Wedding Couple - *"Hi Michael,* *Just wanted to reach out and thank you for videoing our daughter's wedding in VT last Saturday!* *And thank you for being so unstoppable when your car broke down!* *We hope you were able to get to your next wedding and also resolve your car issues with the same unstoppability!* *Thanks again for persevering and making the wedding video possible!!"* Lynn P. Lynn P. – Wedding Mom - "I am extremely pleased with the videography work of Michael Connell at HBSU.  I contacted him just a few days before performing in a live symphonic concert at Boston's Wilbur Theater, hoping to find someone to film the show.  He was very quick to respond and not only captured excellent HD footage from multiple angles, but also took care of recording audio directly into the live mixing board - something I hadn't even thought of!  He was a professional in every sense of the word, and I wouldn't hesitate to use his services again." Best, Jillian Jillian Aversa – Vocalist – Video Games Live - *Thank you for all  your help here in DS the week of January 12!  You have gone above & beyond to help make the event a great one!  It was chaotic, and you helped us keep it under control.  Thanks for everything, Scott & Marie* Marie-Helene and Scott | Dassault Systemes - *I was initially overwhelmed with the project of scheduling and shooting videos of 16 of our doctors and providers. But working with Mike was extremely easy--his flexibility and low-key professionalism made the entire project come together easily over 4 separate shooting days. He put the subjects at ease which allowed them to talk easily about their passion for medicine. I am happy to have found such a great resource for future video projects.* Susan C. - *Easy set up and cordination. The quality of the video was excellent and the finished product was handed over in a short turn around! Would use his expertise again and would definitely recommend his services.* Mark H. ### Contact Us **Michael Connell** Home & Business Services Unlimited, **Address:** P.O. Box 1628, Tewksbury MA 01876 US **Phone numbers:** 978-640-1900 or 978-935-0373 **Email:** michael@kcvisualsunlimited.com kcvisualsunlimited@gmail.com ### Follow Us - [![](https://info.kcvisualsunlimited.com/hubfs/HBSU-Feb2016-Images/facebook.png)](http://facebook.com/http://Facebook.com/MichaelisHBSU) - [![](https://info.kcvisualsunlimited.com/hubfs/HBSU-Feb2016-Images/linkedin.png)](http://linkedin.com/in/http://www.linkedIn.com/in/MichaelisHBSU) - [![](https://info.kcvisualsunlimited.com/hubfs/HBSU-Feb2016-Images/twitter.png)](http://twitter.com/https://twitter.com/MichaelisHBSU) ### Want to know more? ###### Learn more about HBSU Website and Social Media Marketing Solutions here. ### Latest Blog Posts ![KC Visuals Unlimited](https://info.kcvisualsunlimited.com/hs-fs/hubfs/HBSU-Feb2016-Images/logo9-small.jpg?width=105&height=23&name=logo9-small.jpg) - [Home](http://kcvisualsunlimited.com/) - [About](http://kcvisualsunlimited.com/about/) - [Services](http://kcvisualsunlimited.com/services/) - [Premium Services](http://kcvisualsunlimited.com/premium-services/) - [Shop](http://www.shop.kcvisualsunlimited.com/) - [Blog](https://info.kcvisualsunlimited.com/blog) - [Contact](http://kcvisualsunlimited.com/contact-us/) - [VSLs](http://kcvisualsunlimited.com/vsls/)